In the UK, Aviva has secured an exclusive five-year deal with Tesco Bank, the banking arm of the retail group, to provide protection-related life products for its UK retail customers.
The agreement, which will begin later in 2012, will entail the marketing of Aviva’s core protection products. Tesco customers will be able to choose simplified life insurance, over 50s life insurance and life insurance with critical illness cover. This expands Tesco’s existing relationship with Aviva which already provides a private medical insurance scheme for Tesco’s employees. These products will be available online via Tesco Bank or over the telephone. Customers will also be able to obtain information through some of Tesco’s 2,900 stores. This deal expands Tesco’s existing relationship with Aviva as the insurer already provides a private medical insurance scheme for Tesco’s employees.
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