IAG has set up Mums & Co in Australia as a joint venture with Carrie Kwan, the founder of lifestyle website Daily Addict. Mums & Co aims to foster a connected and empowered community of self-employed working mothers in the country. Benefits for members available through the venture include business insurance for home offices plus other business support and advice services to help them grow their business activities. IAG provides the coverages through its AssureMe subsidiary focused on niche customer groups.

Providing benefits, in the form of insurance solutions, to the members of associations is always much appreciated. It is perceived as a clear benefit from the membership fees that are paid. Bengrip has extensive experience in setting up succesful marketing schemes to promote insurance solutions that benefit all parties involved.