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Administration influences premium

A better insurance premium through better administration

Marketers often forget the effect of product development on the internal organisation. Obviously, this could negatively influence Operational Excellence, but also customer satisfaction. Never develop a product without consulting the administrative department. In a truly professional organisation, each product development project includes both commercial and administrative personnel, and a testing phase. 


If the insurance premium needs to be low, product development might start by fully researching all administrative steps. Analyse which steps can be made unnecessary. Also, make sure that a product promotion does not create unnecessary questions. This can tear down the capacity of a Customer Service Department. Analyse which questions can be expected, and answer them before hand.

Make efficiency part of your marketing development. In the end, it will improve the price of the product and thus increase sales.

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