Insurance Sales Through Home Shopping Channel

In South Korea, BNP Paribas Cardif introduced a new partnership with the Korean home shopping television channel « GS Home Shopping », for the commercialization of one of their main life insurance offers. The proposed insurance product, known as Double Plus Life, is intended for householders who are worried about their families’ financial stability in the event of their death.


This agreement expresses the company’s ambition to diversify even more its distribution channels, through communication mediums that are adapted to the customer’s habits and behaviors. Distance selling is a very important business sector in South Korea which continues to increase considerably.
The proposed insurance contract, “Double Plus Life Insurance”, is meant for householders worried about their families’ financial stability in case of decease. This target is mainly composed of people aged between 40 and 50 years old, which represent an important percentage of the network’s audience.


The insurer seeks to continue to develop partnerships with other television shopping channels in order to increase the diffusion of their products through this unusual distribution channel.

Click here for more information about insurance programs through retailer channels.