In the UK, Equity Direct Broking, the affinity broking arm of Insurance Australia Group, has won two new significant mandates for manufacturer-branded motor insurance.

Firstly, following a reportedly extensive benchmarking exercise, Honda UK has appointed Equity Direct Broking to administer both its car and motorcycle insurance schemes. In particular, Equity is providing a fully branded Honda Happiness car and motorcycle insurance services. Both schemes feature complimentary seven day cover for buyers of both new and used motorcycles and cars. In addition to quoting and buying websites for both products, a comprehensive accident repair service is administered through Honda’s approved repair network.

Secondly, Kia Motors UK has appointed it to administer its car insurance scheme. The three-year-deal requires Equity Direct Broking to provide fully branded policies through Kia’s network of 150 UK dealerships, as well as to administer its online quote and buy system. It also involves a tie-in with Equity’s existing affinity partner, Santander which provides consumer finance to Kia buyers via the Kia Financial Services brand. Kia Insurance Services features complimentary seven day comprehensive cover for buyers of both new and used vehicles.